Play by Play Sports Leads to Ratings

Not a surprise for a successful team..  but it is nice to read positives about radio on a business media platform.

From Crain's Detroit

Picking up the live play-by-play broadcast rights for Detroit Lions games this season goosed WJR 760 AM's overall listenership ratings at the expense of the station that used to air the games.

For the record, here's the four month 6+ share (Nielsen's Sept/Oct/Nov/Dec months, but closer to Aug/Nov by the calendar) from Radio Online 


WJR-AM4.95.96.76.7
WXYT-FM7.77.56.04.9

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