Ross on Radio

I'm grateful to Sean Ross for sharing one of my posts in his "Ross on Radio" weekly newsletter.



In Praise Of Full-Service Radio


WIKY Evansville, Ind., isn't necessarily a hard station to understand, if you remember the full-service AC radio stations that often ruled their market until the very end of music radio as an AM force. But how WIKY perseveres doing full-service on FM in the more music era still baffles the industry. This week, Mark Elliott, a frequent name among the RoR comments, and the man who helmed WIKY for years, shares why "Full Service Radio Can Still Be A Successful Format."

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