The Ratings "Conspiracy?"

We've all thought that Arbitron/Nielsen was out to get us. But the Bubba TLS/Nielsen brouhaha doesn't ring true, at least for me.  (From article at RadioInk.com.)

"Bubba claims Nielsen’s motivation for participating in the conspiracy was ... to appease Cox, one of its largest customers"  Isn't Beasley also one of it's larger  customers? How does it make sense that Nielsen would damage Beasley (52 stations at the time, now 80) to benefit Cox (88 stations)?  If that's anywhere near true, how can we as an industry trust them to produce quality data? 




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