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Showing posts from March, 2017

Are We Leaving More Money on the Table?

A New York Times article Sunday reported how advertisers were pulling their ads from Google "amid concern that the technology giant is not doing enough to prevent brands from showing up next to offensive content." Why isn't the RAB or some other radio entity lining up to scream "WE CAN DO THAT FOR YOU!!!"

What Are We Selling?

I'm a customer of a new startup car insurance company Root Insurance (I've met the principals- read the story here.) Got their first true marketing email yesterday offering me $25 cash per referral.  They will also pay $25 to the person I refer if they go all the way thru their process and get a rate quote.To be clear this new startup will pay $50 cash money per lead.

And radio salespeople are still walking into clients trying to sell 60's and 30's and the latest package...