Shop At Your Advertisers
I would always encourage jocks and staff members to shop at clients and troll for leads. While the "Be a LEADer" program at Cumulus is a great idea, I'm disappointed in the execution using a cartoon wolf that I'm sure is getting mocked in jock lounges around the country. And maybe Cumulus knows that now, as the Vimeo video is now marked "PRIVATE" and can't be viewed.
Better idea - Instead of spending all that money on animation, print business cards for staffers to hand out, thanking current clients for their business (and showing that station employees are shopping there.) The card should also contain all sales dept. contact info and perhaps a special offer or discount.