What Are We Selling?

I'm a customer of a new startup car insurance company Root Insurance (I've met the principals- read the story here.) Got their first true marketing email yesterday offering me $25 cash per referral.  They will also pay $25 to the person I refer if they go all the way thru their process and get a rate quote.  To be clear this new startup will pay $50 cash money per lead.  


And radio salespeople are still walking into clients trying to sell 60's and 30's and the latest package... 

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